Virtual Eye, the Sports division of New Zealand based Animation Research Ltd (ARL), has completely changed the sport of Sailing from being difficult to watch and understand into a multi-device spectator sport, and the technology is now used in many big name sailing and powerboat events around the world. Virtual Eye is also used on major Golf events including the European Tour, Open Championship, US Open and Ryder Cup.

Virtual Eye has covered Cricket since 2001, showing fielding positions, scoring information, wagon wheels and bowlers pitch maps. Virtual Eye is also contracted to cover Aerobatics Competitions, Hot Air Ballooning, Para Gliding, Hang Gliding and Gliding. Beginning in 2009, we also took on the high-speed world of Formula One, providing detailed 3D tracks, driving lines, acceleration, braking, gear shifts and driver G-forces.